Customer Value Calculator

How much can you spend to attain a new customer? By understanding the lifetime value of your customer, you’ll easily learn how much you should be investing to retain current clients, and “buy” new customers.

If your direct mail spend is comfortably less than the profit a customer brings to your business, your return rate is positive. This spend to profit ratio is different for every business and only you can determine what works for your budget. Let this tool help you determine.

* Use numbers without comma, decimal or number sign.
The average dollar amount of a new client's first order:
The average dollar amount of a client's reorder:
How many times per year does an average client buy from you?
On average, how many years does a client continue doing business with you?
Lifetime value of this customer: