Customer Value Calculator
How much can you spend to attain a new customer? By understanding the lifetime value of your customer, you’ll easily learn how much you should be investing to retain current clients, and “buy” new customers.
If your direct mail spend is comfortably less than the profit a customer brings to your business, your return rate is positive. This spend to profit ratio is different for every business and only you can determine what works for your budget. Let this tool help you determine.