Direct Mail Insider Blog
2017 Postage Changes

2017 Postage Changes

USPS postage rate increases went into effect on January 22, 2017. While the cost of a First Class stamp went up, some postage rates actually went down. See some examples below. As part of the new 2017 rates, the postage price for one-ounce Metered First-Class Letters is dropping from 46.5 cents to 46 cents, while […]

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save on postage

Tips To Save On Postage

Tips To Save On Postage When you work with our direct mail specialists, we ensure that your direct mail projects are prepared in accordance with all Post Office regulations, resulting in deep postage discounts for you. We also advise on a variety of cost savings tips. Take a look below to see some simple ways […]

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Personalized Color Transpromo Promotion

Personalized Color Transpromo Promotion

The USPS is currently offering a promotion for bill and statement mailings. Through the 2016 Personalized Color Transpromo Promotion, statements that include personalized variable color details will receive a 2% upfront postage savings. This promotion is running now through December 31, 2016. Mailings must be delivered First Class. Preprinted shells are not considered color variations. […]

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pantone color

Guess The Pantone Color

Printers and presses print using two different color systems – with CMYK or Pantone color. With CMYK, digital printers mix cyan, magenta, yellow, and black (the primary colors) to create all other colors. PMS stands for Pantone Matching System. When printing with Pantone, colors aren’t blended like an artist’s palette. To achieve one final result, […]

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2016 postage rates

New Postage Rates Have Decreased

You read it right! For the first time in nearly 100 years, postage rates are decreasing. For the last 2 years, postage rates included a 4.3% surcharge, allowing the USPS to recover from the 2008-2009 recession. This was a temporary price increase, approved by Congress. That time, however, is up and the surcharge has been […]

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first class postage

First Class Postage Set To Decrease

For the first time in nearly 100 years, the price of first class postage is set to decrease.  It’s a tentative 2 cent reduction, so a first class stamp would cost you 47 cents, down from 49 cents. This decision, however, was not made by the USPS. In fact, they’re pretty desperate for Congress to […]

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USPS Promotions

Winter 2016 USPS Promotions

The goal of USPS promotions and incentives are to keep direct mail relevant and fresh with new technologies, ideas, and innovative mail styles. Mailers benefit from postage discounts, but also from the use of these new trends. Standing out and getting recipients to interact is the objective of any marketing strategy, and especially true for […]

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direct mail savings

$50 In Direct Mail Savings

Many of our first time customers are weary of direct mail because of the perceived high costs. Direct mail that’s prepared and delivered in accordance with USPS regulations, however, typically results in deep postage discounts. Plus, thanks to our advanced printing and finishing equipment, we keep production costs low. Our team of direct mail specialists […]

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recycled paper stock

Recycled Paper Stock

Happy Earth Day! To celebrate this important holiday, we want to introduce you to the many benefits of recycled paper stock. Recycled paper stock can be full or partially recycled from post-consumer waste. In order to create this environmentally-friendly stock, old papers are first combined with water and broken down into a pulp. This pulp […]

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Snap Pack

Snap Packs

Snap packs, also known as pressure seal mailers, are a unique direct mail style. Designed to be quickly opened, snap packs are mailed without an envelope and are perforated on two sides. Snap glue is applied and the piece is sealed with pressure during the production process. To open, recipients tear off the stripes. The […]

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