Save Money

Properly planning and designing your direct mail piece can help you avoid surcharges that increase the overall cost of your campaign. Here are some tips to help you reduce costs.

• Have us review your files to ensure they meet USPS requirements and specifications.
• Use machinable envelopes.
• Avoid use of a square design for your direct mail piece. A postal surcharge of $.21 is applied to each piece and can double the cost of your campaign.
• Avoid use of a bright color in the address area that can make your piece non-machinable. Postal surcharges are applied to non-machinable pieces.
• Provide a 2 x 4 inch white space for addressing.
• Download and use Our Indicia in your final files.
• For postcards, avoid placing a line down the center that would limit use of a barcode and increase postal rates.
• Design an 8 ½ x 11 piece so that it can be folded to 8 ½ x 5 ½. This can cut your postage in half.