Success with Direct Mail

Increase Your Response Rates
Through our years of experience providing direct mail solutions, we've come to know what customers will respond to. Here are some tips when planning your direct mail piece to ensure your campaign gets read.

• Communicate your message clearly.
• Provide a reason to respond.
• Personalize! Personalized Printing, such as using live stamps and variable data, make your customers feel you are speaking directly to them
• Incorporate use of handwriting fonts into your design.
• Use the word “Free.”
• Provide deadlines to create a sense of urgency.
• Create a piece that doesn’t require an envelope.
• Close with a P.S.
• Use color.