Targeting Your Audience

The success of your direct mail campaign relies on the focus and accuracy of your mailing list. Here are tips on list hygiene and how to create a list with focused demographics.

• Eliminate duplicate addresses from your direct mailing list.
• Ensure your direct mail contact lists are up-to-date.
• Buy a list that targets a specific population with specific demographics.

Examples:
Consumer lists can be targeted by:

• Household income levels
• Education
• Age
• Renters or homeowners
• Occupation
• Home value
• Family size
• Hobbies
• Memberships and affiliations

 Business-to-business lists can be targeted by:

• Credit rating
• Location
• Revenue
• Executive titles
• Industry classification
• Number of employees

Resident Saturation lists allow you to mail to every address in a specified neighborhood. You can narrow the target audience by:

• Zip code
• Specific mile radius of target location
• Postal carrier routes