Why should my company consider NCOA?

NCOA provides mailers with new addresses for most people who have moved in the last 36 months. This service is provided by licensees of the United States Postal Service. NCOA provides CASS certified output, Address Standardization, Zip+4, Zip Correction, and Carrier Route Coding, enabling mailers to qualify for postage discounts.   The USPS estimates that nearly 20 percent of American addresses change annually.     

Perhaps your database of 5000 records needs cleaning, but your marketing department wants to reach some, rather than none of your customers and prospects, so you continue to mail to this list.   

Here’s the scoop: 

• Average cost per piece to print a 5 color postcard:                        .25
• Average cost for postage to mail a 5 color postcard:                      .19
• Total cost per piece to mail 5000 postcards                                  .44
• Average of 20% of those will not be received                           1000
• Total cost of poor list hygiene                                              $440.00

The experienced computer technicians at The Mailworks will NCOA this list for as little as $75.00.  In order to minimize the impact of the proposed postal rate increase, this may be the best time to take advantage of this service.   Contact your representative for more information, or email us at info@themailworks.com

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