Below is the artwork we will be using to promote our Clean Data Experiment.   We are starting out slow and only mailing to 200 customers at a time.  The pURL (personalized URL) is set up to track results.  If you would like to test it out, go to www.mwrefer.com/Pam9999   Each postcard is customized to the recipient with their own personal website. We will be able to track who logs onto their site even if they don’t submit results.  This is a very valuable direct mail marketing technique and results in a higher ROI. Check out the artwork here:

Refer & Receive Artwork

Notice that we chose a 6×11 postcard design. This is the largest postcard you can create that still qualifies at the “Letter Rate” for third standard postage. It stands out in the mail yet is still cost efficient. Postage will cost approx. $0.27 per piece.  If we went any larger than the 6×11, the postage rate would nearly double at $0.49 per piece.  Following simple design principals can result in effective direct mail advertising campaigns.

We will report the response rate after the campaign has mailed.  It will be going live today.  Stay tuned!

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