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Direct mail can have a lot of moving parts
we've spent 36 years perfecting it.
We exist to help you connect with your customers like never before.
OUR DIRECT MAIL TALE
The Mailworks is a woman-owned, 2nd generation family business with 36 years of experience.
We’ve made our mark on the industry with a focus on innovation, our employees, and you.
THE START OF SOMETHING NEW
Pam Cassick learns that a family member needs his company newsletters hand-labeled and mailed--a task he typically does himself. Taking up the gig, Pam connects with other businesses seeking the same service--and sets up a lettershop in her attic.
1984
1985-1990
THE MAILWORKS NAME IS BORN
To meet her growing demand, Pam invests in labor-saving equipment like a Cheshire machine and inserting machine. Over the next 5 years, Pam and partner Mike Rabbia grow the business into a fully-automated lettershop called The Mailworks.
MOVING UP + MOVING IN
The Mailworks moves into its first building in
Green Island, NY and diversifies, tackling
the first of many political and NPO campaigns. As
the company grows, it moves into increasingly
larger buildings before finding its
80,000 square foot home in Albany, NY.
1990-2000
2008
EVOLVING FOR THE CUSTOMER
Pam’s daughter Brianne Baggetta joins
The Mailworks as a sales rep and soon asks:
How can we evolve with customer needs and technology? At the time, companies either
specialized in print or mail— but with affordable
digital printing on the rise, Pam and Brianne decide
to build the company in a new direction: Print and mail.
A FULL SERVICE SOLUTION
As Brianne steps up as President and Pam
stays on as CEO, The Mailworks launches its
new full-service model, offering clients full-color
variable data printing, mailing list
curation, and campaign development.
2012
2020
THE FUTURE OF THEMAILWORKS.COM
Brianne Baggetta is appointed CEO of The Mailworks with Tim Dillon as CFO. With an emphasis on giving back through our strong corporate philanthropy programs, The Mailworks has become the go-to print + mail facility of Albany. With our new online store, marketers can easily develop and execute direct mail campaigns with more ease and precision than ever.
MEET THE TEAM
We are a passionate, collaborative crew of direct mail experts, developers,
creatives, marketing gurus, CSRs, and production staff.
Software Administrator
System Administrator
Development
Our administrative staff is supported by 60+ men and women who operate
production round the clock to get your projects completed on time.
OUR CUSTOMERS
The Mailworks is proud to accommodate and customize any size job, within any industry.
OUR CAPABILITIES
USER FRIENDLY
We’ve built our business around flat, per-piece prices— no matter the quantity— so you can easily budget while building campaigns on our full-service portal or online store.
TARGETED DELIVERY
Our in-house USPS office and 48-state trucking capabilities make it possible for your campaign to hit homes within a targeted 3-day window.
FULL-SERVICE
We’re more than just print + mail. From industry-best data to our proprietary creative and marketing solutions, we offer custom campaign development for every step of the process.
